Meet with dunnhumby at NRF 2020
Increasing competition from traditional players and new market entrants. Growing business and workforce costs. Lots of new, "shiny objects." Broken models. And, customers today expect retailers to deliver valuable, personalized experiences – in-store and across channels - or risk losing their loyalty and share of wallet.

What’s the right path to winning customer preference, growing revenue and increasing market share through the next decade and beyond? Each retailer’s journey is unique. But, the first steps begin with truly understanding your customer and improved retailer-supplier collaboration, powered by customer data science.

With with us at NRF to understand why the world’s top retailers and brands partner with dunnhumby to transform how they do business and achieve meaningful results.

It all starts with your Customer.

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View our recent thought leadership below:
Report | 2019 Retailer Preference Index: Grocery Channel Edition

In dunnhumby’s second annual Retailer Preference Index (RPI) study, a comprehensive nationwide study, we re-examine the evolving US grocery landscape to help retailers navigate an increasingly fragmented market where shoppers are, on average, shopping at four grocery stores per month and regularly buying groceries from at least three other channels. The study focuses on the following questions:

  • What drives preference?
  • Who is winning and losing?
  • Why are they winning or losing?
  • What can grocery retailers do to improve preference and performance?
Report | 2019 Retailer Preference Index: Convenience, Drug, and Dollar Channel Edition

The second annual dunnhumby Retailer Preference Index for the Convenience Channel explores the $654.3 billion US convenience market. The study focuses on:

  • What drives customer preference for convenience stores?
  • Which retailers are winning and losing? And why?
  • What can c-store retailers do to improve performance and win more trips?

Webinars and Videos
Webinar On-Demand | What Makes a Retail Winner: The New Rules for Success

Retail success takes many forms in today’s dynamic marketplace. From large legacy retailers to disruptive start-ups and all manner of competitors in between, the paths to retail success involves common principals around which there is a wide variation of understanding and execution.

To bring clarity to the issue of what makes a winner, dunnhumby conducted a survey of more than 7,000 U.S. shoppers for the second annual Retailer Preference Index (RPI), the first study of its kind in the industry. In what’s quickly become known as retailing’s equivalent of research firm Gartner’s often-cited Magic Quadrant, dunnhumby’s RPI is a ranking of more than 50 large food and consumable retailers based on a combination of shopper sentiment and financial performance.

Join Retail Leader and dunnhumby’s Jose Gomes, President of North America, and Erich Kahner, Associate Director of Strategy, for a deep dive into the RPI, the levers for success, and an unvarnished look at why some retailers win and others don’t.
Video | Top Insights from the 2019 dunnhumby Retailer Preference Index: Convenience, Dollar and Drug Channel Edition

In October 2019, we published our 2nd edition of the Retailer Preference Index: Convenience Channel edition to explore the $654.3 billion market. Our goal: to understand what drives consumer preference for the top 27 U.S. Convenience retailers based on responses from around 7,000 U.S. households. This is the first study that quantifies retailer preference, based on a combination of emotional connection and retailer preference. 

Watch the video for a few of the key takeaways for retailers to consider.