2020 dunnhumby Retailer Preference Index:
Grocery Channel Edition
In our third annual Retailer Preference Index (RPI) for the U.S. grocery channel, we look at the $700 billion grocery industry which finds itself potentially less than a year away from an economic downturn, according to many economists. Which grocers are best prepared to weather the storm, and what can other retailers do to compete? The RPI seeks to answer these and other questions, including:

  • What drives customer preference for grocery retailers? 
  • Which retailers are winning and losing? And why? 
  • What can grocery retailers do to improve performance and win more trips? 
Existing ranking methods focus primarily on retail growth based on store counts and revenue size, without linking growth to emotional or financial performance. We have a different perspective, one that focuses on the consumer and their emotional connection to the various retailers within the grocery channel. Our study surveyed 7,500 US consumers to uncover how they think and feel about grocery stores, and how they shop them. All with a goal to understand how Customers perceive stores through seven different drivers, and how these perceptions affect both the emotional connection and financial performance. 

Our goal: to help retailers better understand their customers to deliver a value proposition that aligns with their needs, to earn more trips and drive sustainable growth. 

To learn more, download a free copy of the report. If your company is in our report and you'd like your custom retailer profile, schedule a meeting with us at NRF 2020, or contact us.
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The retailers evaluated are: 
Acme Markets
Amazon Go
Big Y Foods
BJ’s Wholesale Club
Brookshire Grocery
Costco Wholesale
Family Fare
Fareway Stores
Food City
Food Lion
Food4Less/Foods Co.
Fred Meyer
Fresh Thyme
Fry’s Food Stores
Giant Food Stores
Giant Eagle
Harris Teeter
Ingles Markets
King Soopers
Lowes Foods

Market Basket
Price Chopper
Raley’s Supermarkets
Sam’s Club
Save Mart Supermarkets
Shaw’s and Star Market
ShopRite Supermarkets
Smart & Final
Smith’s Food and Drug
Sprouts Farmers Market
Stater Bros. Markets
Stop & Shop
The Fresh Market
Tops Friendly Markets
Trader Joe’s
Wegmans Food Markets
Weis Markets
WinCo Foods
Winn-Dixie Stores

View more recent thought leadership below:
Blogs and Reports
Blog | The 50,000 Square Foot Convenience Store

A new format in grocery retail is emerging: the 50,000 square foot convenience store. Its value proposition to customers is simple: higher quality perishables and ready-to-eat items than your typical grocery store. Thousands of the same center-store products you can also find at Walmart, Target, Amazon, Costco and Sam’s Club. Everything at higher prices. Added bonus: since the store is 10x to 20x bigger than your typical c-store, you can get your steps in and burn calories at the same time.

Wait, what?

Keep reading to find out more.
Report | 2019 Retailer Preference Index: Convenience, Drug, and Dollar Channel Edition

In dunnhumby’s second edition of the Retailer Preference Index (RPI) study, a comprehensive nationwide study, we explore the evolving US Convenience, Dollar, and Drug channels to help retailers navigate an increasingly difficult market. The study focuses on the following questions:

  • What drives retailer preference among shoppers of smaller format grocery channels?
  • What retailers are winning and losing? And why?
  • What can retailers do to improve performance?
Webinars and Videos
Webinar On-Demand | What Makes a Retail Winner: The New Rules for Success

Retail success takes many forms in today’s dynamic marketplace. From large legacy retailers to disruptive start-ups and all manner of competitors in between, the paths to retail success involves common principals around which there is a wide variation of understanding and execution.

To bring clarity to the issue of what makes a winner, dunnhumby conducted a survey of more than 7,000 U.S. shoppers for the second annual Retailer Preference Index (RPI), the first study of its kind in the industry. In what’s quickly become known as retailing’s equivalent of research firm Gartner’s often-cited Magic Quadrant, dunnhumby’s RPI is a ranking of more than 50 large food and consumable retailers based on a combination of shopper sentiment and financial performance.

Join Retail Leader and dunnhumby’s Jose Gomes, President of North America, and Erich Kahner, Associate Director of Strategy, for a deep dive into the RPI, the levers for success, and an unvarnished look at why some retailers win and others don’t.
Video | Top Insights from the 2019 dunnhumby Retailer Preference Index: Convenience, Dollar and Drug Channel Edition

In October 2019, we published our 2nd edition of the Retailer Preference Index: Convenience Channel edition to explore the $654.3 billion market. Our goal: to understand what drives consumer preference for the top 27 U.S. Convenience retailers based on responses from around 7,000 U.S. households. This is the first study that quantifies retailer preference, based on a combination of emotional connection and retailer preference. 

Watch the video for a few of the key takeaways for retailers to consider.